What the website audit checks
Every scan covers the same checks, so results are consistent and comparable over time.
Search crawler accessWhether your robots.txt lets search crawlers such as Googlebot, Bingbot and OAI-SearchBot reach your pages.Details
We parse robots.txt using the standard rules for user-agent groups and the longest matching path. A missing file is reported separately from a blocked site, and results reflect your rules only — not firewalls or bot protection.
Page titles and descriptionsWhether each page has a clear title and a summary that describes it.Details
Titles between roughly 15 and 65 characters and descriptions between 50 and 170 characters pass. Missing tags fail; unusual lengths need attention.
Indexing directivesWhether any page tells search engines not to include it.Details
We look for noindex in meta robots tags and in the X-Robots-Tag response header, on the homepage and each scanned page.
Sitemap availabilityWhether a sitemap lists your pages so crawlers can find them.Details
We check sitemap locations declared in robots.txt plus /sitemap.xml and /sitemap_index.xml, and confirm the XML parses.
Internal navigationWhether your homepage links to your other pages with normal links.Details
We count same-site links in the initial HTML, including those in navigation, header and footer areas, and check for About and Contact links.
Content clarityWhether your pages explain what you offer in plain text.Details
We check for a single main heading, descriptive section headings, an introduction, product or service information and image alt text. If text only appears after JavaScript runs, we mark the check unknown.
Structured dataWhether machine-readable facts about your site are present and valid.Details
We read JSON-LD blocks, check the syntax, note relevant types such as Organization or WebSite, and flag names or URLs that don't match the page. Not every site needs every type.